Crime stoppers: hotel de jeunesse
We created a fake hotel for Crime Stoppers and advertised on travel sites & social media, intercepting travellers as they searched for hotels and flights to help prevent and stop human trafficking in Canada. The campaign was featured by a number of news outlets, garnered 5 million impressions, and resulted in the successful rescue of a trafficked child.
Art Direction: Vanessa heber / GEORGE LIN
Copywriting: Victoria sturgess / ALEX MANAHAN
Design: Duncan Collis
Creative Direction: erin kawalecki, Mark Ovsey
Production: Audrey liskauskas
My role: photographer, production assistant