Dairy Farmers of Canada
Working with Dairy Farmers of Canada required me to take on several responsibilities. I developed content pieces, styled and shot original products, produced shoots featuring key members of the DFC community, and planned & art directed a series of recipe videos.
Pour a Tall Cold One: MILK CANS
To encourage grown men to rediscover milk, we relaunched milk as an adult beverage by parodying beer advertisements. I styled, photographed, and edited product photos featuring the new and improved “milk in a can”. The project won a merit at the 2017 ADCC awards.
2018 Milk Calendar
My goal with the 2018 Milk Calendar was to show DFC the benefits of an in-house content studio by bringing the best quality and ROI to the project yet. I art directed, planned, and photographed content pieces for the calendar and recipe videos for the site and social feeds.