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Dairy Farmers of Canada

I took on several responsibilities while working with the Dairy Farmers of Canada. I developed content pieces, styled and shot original products, produced shoots featuring key members of the DFC community, and planned & art directed a series of recipe videos. 

 

Dairy Farmers of Canada

Working with Dairy Farmers of Canada required me to take on several responsibilities. I developed content pieces, styled and shot original products, produced shoots featuring key members of the DFC community, and planned & art directed a series of recipe videos. 

 

Pour a Tall Cold One: MILK CANS

To encourage grown men to rediscover milk, we relaunched milk as an adult beverage by parodying beer advertisements. I styled, photographed, and edited product photos featuring the new and improved “milk in a can”. The project won a merit at the 2017 ADCC awards.

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2018 Milk Calendar

My goal with the 2018 Milk Calendar was to show DFC the benefits of an in-house content studio by bringing the best quality and ROI to the project yet. I art directed, planned, and photographed content pieces for the calendar and recipe videos for the site and social feeds.

 

Team: Pour a tall cold one

Creative: Craig Ferguson & Allan Topol
Design: Duncan Collis & Benjamin Playford
Production: Lawrence Zwer
Retouching: Jon Krogh

My role: Photography & Prop Styling

Team: Milk Calendar 2018

Design: Duncan Collis
Copywriting: Kyle Waye
Food Photography: David de stefano
Food Styling: heidi bronstein
Video Direction: Maya Visnyei
Production: Tara GREGURIC
Account Management: Caitlyn Kirkos

My role: Content Strategy, Art Direction, Documentary Photography, Production