McDonald's Canada
At Tribal DDB, I created digital & social content for McDonald’s Canada ensuring everything we produced was on-brand and made efficiently, resulting in a maximum ROI. I conceptualized, art directed, photographed, designed, and drank a lot of McCafé coffee.
McDonald's Boombox photographer / Retoucher / food stylist
We created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries.
The making of the McDonald’s Boombox
Fun Fact: I used crushed Oreos and cream cheese instead of actual McFlurries to prevent the props from melting during this shoot.
National french fry day photographer / retoucher
To celebrate #NationalFrenchFryDay, we developed a social campaign to help McDonald's own the holiday. We worked with influencers and gave away free t-shirts, resulting in 9 million impressions and 2000 claimed shirts in under 2 hours. I strategized, as well as photographed and edited the campaign imagery.
Social Content art director / photographer / Retoucher / editor
I created McDonalds content throughout the seasons, often focusing on lighthearted photos and animated GIFs. My work increased brand sentiment and was used for evergreen posts, social holidays, and promotional giveaways.
Coffee O’Clock photographer / retoucher
Leading up to McCafé’s coffee giveaway, we developed content for "Coffee O'Clock", a campaign celebrating the many times and ways in which coffee can be enjoyed. I conceptualized, planned, photographed and retouched the series of images.
OUR FOOD, YOUR QUESTIONS photographer / retoucher
With the success of “Our Food, Your Questions”, a campaign dedicated to transparent communication between McDonald's and consumers, we decided to shine a light on the people behind McDonalds’ ingredients. We visited farms and I photographed the experiences. The images were used across the OFYQ microsite and McDonalds’ social media feeds.
