MarleeMaclean_McDonalds-Canada_Thumbnail4.jpg

McDonald’s Boombox

Tribal created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.

 

McDonald's Boombox

We created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.

 
5H1A9923.jpg
 
 
 
 
 
 
 
 
 
Marlee-Maclean_McDonalds-Boombox_05
 
 
McBoombox_Side.jpg

*Fun Fact: I used crushed Oreos and cream cheese instead of actual McFlurries to prevent the props from melting during this shoot.

 

Art Director – Hayley Hinkley
Writer –
Evan Wallis
Creative Directors
– Diego Bertagni, Erin Kawalecki
Videography – Andrew Amistad, James Reid of Motioneer
Production – Lawrence Zwer, Carol Boate
Account Management – Zak Usher

My Role – Photography, Video Direction, Food Styling, Retouching