We created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.
*Fun Fact: I used crushed Oreos and cream cheese instead of actual McFlurries to prevent the props from melting during this shoot.
Art Director / Hayley Hinkley
Writer / Evan Wallis
Creative Directors / Diego Bertagni, Erin Kawalecki
Videography / Andrew Amistad, James Reid of Motioneer
Production / Lawrence Zwer, Carol Boate
Account Management / Zak Usher
My Role / Photography, Video Direction, Food Styling, Retouching