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McDonald’s Boombox

Tribal created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.

 

McDonald's Boombox

We created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.

 
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Fun Fact: I used crushed Oreos and cream cheese instead of actual McFlurries to prevent the props from melting during this shoot.

 

TEAM

Art DIRECTION: Hayley Hinkley
WRITING: Evan Wallis
Creative DirectION: Diego Bertagni
VideographY & EDITING: Andrew Amistad / JAMES REID of MOTIONEER
ProducTION: Lawrence Zwer / Carol Boate
Account Management: Zak Usher

MY ROLE: PHOTOGRAPHY, video direction, food styling, retouching