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McDonald’s Boombox

Tribal created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.

 

McDonald's Boombox

Tribal created a drink tray that turns into an acoustic amplifier. I documented the McDonald’s Boombox from concept to creation. I was responsible for product photography, assisting the direction of the ‘making of’ video, shooting stills during production and launch, and food-styling McFlurries*.

 
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*Fun fact: I used cream cheese instead of ice cream to prevent the props from melting during this shoot.