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McDonald's Our Food Your Questions

Roots wanted to showcase unique Canadian love stories for Valentine’s Day and enlisted the help of Heather Ogden and Guillaume Côté, principal dancers at The National Ballet of Canada, to show us how they move together in their favourite Roots pieces. I developed the concept for the photo series, photographed the pair, retouched, and location-scouted. 

 

MCDONALD’S - OUR FOOD, YOUR QUESTIONS

With the success of “Our Food, Your Questions”, a campaign dedicated to transparent communication between McDonald's and its customers, we decided to shine a light on the people actually supplying McDonald’s with their products. Farmers were photographed in their fields, and the images were used across the OFYQ microsite and McDonald’s social media feeds.

 
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Team

Art director: Ryan speziale
Copywriter: Mike Albrecht
Creative Director: Diego Bertagni
Design: Christian Steffan
Producer: Chris Webden

My role: Photography, retouching