Roots Canada
At Roots Canada, my focus was developing holistic creative ideas to intersect with every aspect of the consumer journey. Starting as an e-commerce product photographer, I worked my way up to being one of Roots’ lead lifestyle photographers & multidisciplinary creatives. From ideation to creation, I art directed and photographed international campaigns, guided web & print design, shot and edited videos, retouched photos, managed e-commerce asset workflow, and created digital & social media content while overseeing a team of junior photographers.
Heather Ogden & Guillaume Côté, Principal Dancers at the National Ballet of Canada
#Sweatstyle VIDEOGRAPHER / EDITOR
To mark Roots Canadas 40 years of business, we launched a campaign celebrating notable Canadians donning their favourite sweats. I filmed behind the scenes footage of the photoshoot, scouted a musical influencer to record an original track for the video, and edited a video to help kick-off the campaign.
