As the in-house content director for Volkswagen Canada’s AOR, I wore a lot of hats and produced digital projects across a variety of social platforms. Tasks I was routinely responsible for included: photography, retouching, videography, editing, livestreaming events, social media strategy, and production.
For Halloween, we invited VW fans to come experience the new Golf SpookyWagen - a car made just for monsters. I filmed the event activation, shot stills, and edited a video.
With the release of the new Lego Volkswagen Beetle, we decided to have fun and create content parodying typical car promotional materials. I shot and edited a short video, and photographed the toy for print posters.
Volkswagen+Camp Ooch—Better Together
For Volkswagen’s annual camp clean up with Camp Oochigeas, a camp for kids with cancer, we decided to gift the kids a brand new, hand-decorated canoe. I filmed the day and edited a video documenting the fun!