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VW: The Platonic Love Bug

 

Volkswagen: The platonic Love bug

We wanted to target an audience that often gets left out on Valentine's Day, so we celebrated non-romantic love with 'The Platonic Love Bug'. I oversaw creative and production through conceptualizing, project management, film & print production, shooting & editing video, car decoration, and packaging & mailing cards to lucky fans.

 
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TEAM

COPYWRITING: Kyle Waye
DESIGN: Duncan Collis
Creative DIRECTION: Rob Sturch
Account Management: Hannah Jordan + Molly Seewald

My role: Art Direction, Photography, Production, Project Management